Inside Concierge by DCANTER

At DCANTER, one of the things we love most about wine is how much there is to explore. There are countless grape varieties, styles, and regions—each with its own story and personality. For some people, that sense of discovery is exciting. For others, it can make shopping for wine feel confusing, overwhelming, or just plain exhausting.

If that sounds familiar, you’re not alone. Many wine drinkers turn to traditional wine clubs hoping they’ll make things easier—only to find that the wines don’t quite hit the mark, the value feels off, and deliveries become another thing to manage. We’ve been there ourselves. That experience is exactly what inspired us to rethink the wine club model and create Concierge by DCANTER—a more personal, flexible, and genuinely enjoyable way to buy wine.

The most important thing? You should love the wines you receive. Too many traditional wine clubs are built around fixed selections that go out to everyone, regardless of taste. But wine is personal. What you enjoy should actually matter. When you join Concierge by DCANTER, we start with a real conversation—about the flavors you gravitate toward, what you like to sip casually versus serve at dinner, the foods you love, and even what you’d rather avoid. Whether you’re all about rosé, devoted to Australian Shiraz, or still figuring out what you like, we curate wines that fit you.

We also believe that value should feel fair and transparent. Most people aren’t looking for “rock-bottom deals” from a retail wine club—but they do want to feel good about what they’re spending. With Concierge by DCANTER, you set your own budget, and the wines we select always stay within it. You pay the same prices you would for shopping on your own in our stores, with the added benefit of personalized curation and thoughtful extras along the way.

And then there’s delivery—one of the biggest frustrations we hear about traditional wine clubs. Wine delivery requires an adult signature, and common carriers don’t exactly make that easy. Narrow windows, missed deliveries, and multiple attempts can turn what should be a treat into a hassle. We chose a different approach. Your wines are delivered when it works for you, within the timeframe you choose, and by a familiar member of the DCANTER team—someone who’s happy to help if you need it. After all, wine is about connection, and we think it should arrive with a friendly smile.

Fixing the traditional wine club model isn’t simple, and it takes a lot of care behind the scenes. But we believe enjoying wine should feel joyful, easy, and personal—not stressful or transactional. That’s why we’ve created Concierge by DCANTER to be more than a generic wine club. It’s a service designed around you—a personalized service that makes enjoying wine delicious every time. 

Interested in having your own wine Concierge? Let us know! We’d love to chat and help you get started.